Courtesy of LinkedIn
Networking has become a very useful tool to get jobs and internships. As stated in my “How to Use LinkedIn As A Networking Tool” post, connecting with recruiters and colleagues is a great way to build your network. Knowing what exactly to write to them is also a crucial part of the networking process.
Hubspot created a step by step framework to increase your chances of success in networking. The five steps are: Research, Warm Up, Connect, Ask, Follow Up.
It is important to note that these steps are designed to “maximize chances of establishing a valuable relationship; it is not designed to mass cold email hundreds of people”. Networking emails should always be personal to the person you are trying to connect with.
First step is to research anything you can about the person you are trying to network with. Finding out where they work, their professional pages and email is just the beginning. Once you connect with them it’s important to find a personal connection with them, maybe something you learned about them from their LinkedIn or the company social media pages. Connecting with them is in my opinion the hardest part of the networking game. You need to make sure you are being personable to them, giving them a reason to want to speak to you. One important thing the Hubspot writers tates is, when trying to create a meaningful connection with them, don’t ask for any favors!
The ask and follow up stages are where you can begin to ask about certain opportunities you are interested in and following up on your conversations is important in order to keep your name fresh in their mind.
The actual structure of the email is a pretty straight forward, below is an example of what a professional email or LinkedIn message for networking can look like.
Thank you so much for accepting my invitation on LinkedIn!
Would love to know if we could chat some time about your experience at Revolution Public Relations and any advice you might have for me as a soon to be graduate in the real world. I’m graduating with a Bachelor of Arts in Public Relations and have been researching the various PR firms to apply to.
I currently intern at SiriusXM in their PR department and am looking at various places to apply for full time positions. Let me know if you would like to speak or grab coffee sometime to discuss.