How To's

Tips for Latino Students and Parents on How to Get Involved in Entertainment Internships

Screen Shot 2017-05-04 at 12.04.36 AM

According to PRSA, “ethnic groups make up 30 percent of the U.S. population yet only 10 percent of minorities work in public relations”. That is an extremely low number! There should be more minority representation in certain fields such as public relations but many times it all has to do with the exposure Latinos encounter. For example, I am a first generation public relations student with family members who only see value in the medical field jobs. Entertainment is an extremely competitive field that requires experience at media companies that many times may not be in full reach to low income Latino students. I never grew up knowing anyone who worked in entertainment, everything I did was trial and error. Since most entertainment internships are unpaid, only those who can afford to pay for an internship and experience can get those internships. Latinos have to go an extra mile to catch up to fellow students who want to pursue a career in entertainment. Below are some tips for Latino students and their parents on how to get involved in entertainment internships!

  1. Tell Parents About Different Job Fields: The most important thing Latino students should be doing is educating their parents on the different job fields they can be in. If you want to work in PR or marketing you should educate your parents on the field and why it is a lucrative job field!
  2. Network: The field of entertainment is all about who you know! I never knew anyone who worked in entertainment until I got into college and began interning. Make sure to get to know people who may help you get connected to your favorite media company. For example, when I worked at a gym I met a member that was friends with an executive at Rolling Stone Magazine. They connected me with the executive and hoping to someday use that connection for a job.
  3. Join Latinos In Media Networking Organizations: Joining networking organizations that are for Latinos and from Latinos is a great way to meet Latinos in high positions in media companies and entertainment all together. These Latino executives can get to know you and someday give back to you by helping you get a job at their company or internship. There is nothing better than seeing powerful Latinos help aspiring professionals in their quests. I hope to someday get to a position where I can inspire and help young and passionate Latinos get into the entertainment field. Representation matters!

For Latino Parents:

Understand Your Children’s Dreams: My mother always wanted me to be a nurse or dentist because those were the field’s most immigrant parents felt would make their children successful. When I told my parents I wanted to work in PR, she didn’t understand what it was and why I didn’t want to follow her dreams. Parents, give your children’s dreams a chance, they will work even harder to prove to you they are meant to work in entertainment and communication! Jus know that your children are pursuing a job in a very competitive job market that is many times even harder for them because of the opportunities they may have lacked.

 

Advertisements
How To's

Tips on Internship Applications: How to Properly Apply and Where to Look

Screen Shot 2017-05-02 at 11.30.07 AM

Courtesy of Better Team

There is always a question people ask me about my internships: how did you get your internship?

That is a question I am sure crosses many student’s minds as they realize they need an internship in order to further their careers. I believe everyone has their own way of getting internships and applying for them but these are my tips on how I did it. I truly think many of the incredible internship opportunities I have received are out of sheer luck meets preparation. Below are my tips on how to apply for internships!

  1. Make a List of Dream Companies: Many times professors may tell students to not aim too high for their first set of internships but I say it is important to make a list of the dream companies you want to intern for throughout your college years. You may not get these internships right away having these goals makes it easier for you to know what type of internships will get you to your dream company one day. For example, I always wanted to intern at Viacom, I applied multiple times before I ever got a chance from them. I always had them on my list of top 5 companies to intern for and every internship I got before it I realized I was getting closer and closer. Follow these companies on social media, follow what they are doing!
  2. Connect, Connect, Connect!: There is a saying that most of the times it’s all about who you know and that is extremely accurate to the world of entertainment. It is important for you to understand you might be extremely qualified for an internship but someone who knew someone who knew someone at a company can get a chance because they talked to the right person who then sent their resume along to HR. LinkedIn is a great tool to contact internship recruiters directly and get to know who your family members, classmates may know at your dream companies. Getting your resume referred to by someone within that dream company can make a huge difference on whether or not you get an interview.
  3. Look Up Listings:  Websites such as Internships.com, Indeed.com and MediaBistro.com will have an updated list of internships coming up. Making sure to filter exactly the type of companies you want to intern at will be crucial. For example, if you want to intern at a media company such as NBC, filters will let you get listings of internships at the company and other similar companies. LinkedIn has a jobs search section where you can also look up internship listings at entertainment companies and in your section of the country. Many of them will even have the recruiter’s name in the listing! When using job search companies like Indeed, always make sure to cross check that the internship listing is real. Do research on the company in the listing and whether or not it is accurate to what was on Indeed.
  4. Have a Star Resume: In order to get an internship interview you need to make sure your resume is star ready! Get your resume checked by your school student development center, a professor or a professional who can help you make your resume as optimal as possible. If you get referred by someone, they are directly sending your resume to a recruiter so there is no space for errors on your resume. Always have an updated resume in your email because you may never know when you will stumble upon someone who can help you get an internship and asks for your resume at that very moment.
  5. Get Ahead of the Application Game: A recruiter once told me that they always take a look at the first 100 resumes they get and last 100 resumes if they haven’t gotten the perfect fit. This is why you need to get notifications sent to your phone whenever an internship close to your experience is put out. It is ideal to apply for an internship the first day it is put online, which is your need to have your resume ready at all times! If you have anyone who works at the company you applied for, make sure to tell them about it and send them your resume so they can forward it to the correct recruiter.
  6. Be Optimistic: It is sometimes very discouraging to apply for a handful of internships and never hear back from them but always stay positive because something will always work out in the end. Never give up that dream of working at one of the largest media companies in the world. Every internship you get will eventually lead you to that dream internship and eventually job.
How To's

6 Ways to Accomplish Turning an Internship Into a Job Before Graduation

Screen Shot 2017-05-03 at 9.36.21 PM

Turning an internship into a job is a hard feat but not impossible. Below are 6 ways you can turn an internship into a job!

  1. Connect, connect with your supervisors and other departments
  2. Be social with the Human Resources department
  3. Keep up to date with job postings at your internship
  4. Always be on top of your intern work because you never know when they’re evaluating you
  5. Make yourself the go to person for your department so they will want to never lose you after your internship ends
  6. Start and end your internship in a positive and happy way!

It is important that as an intern you build friendships that will last a life time and making sure to keep in constant contact with your intern supervisors will surely end up taking you to your dream job!

How To's

How to Craft a Professional Email for Networking

0cdfc49

Courtesy of LinkedIn

Networking has become a very useful tool to get jobs and internships. As stated in my “How to Use LinkedIn As A Networking Tool” post, connecting with recruiters and colleagues is a great way to build your network. Knowing what exactly to write to them is also a crucial part of the networking process.

Hubspot created a step by step framework to increase your chances of success in networking. The five steps are: Research, Warm Up, Connect, Ask, Follow Up.

It is important to note that these steps are designed to “maximize chances of establishing a valuable relationship; it is not designed to mass cold email hundreds of people”. Networking emails should always be personal to the person you are trying to connect with.

First step is to research anything you can about the person you are trying to network with. Finding out where they work, their professional pages and email is just the beginning. Once you connect with them it’s important to find a personal connection with them, maybe something you learned about them from their LinkedIn or the company social media pages. Connecting with them is in my opinion the hardest part of the networking game. You need to make sure you are being personable to them, giving them a reason to want to speak to you. One important thing the Hubspot writers tates is, when trying to create a meaningful connection with them, don’t ask for any favors!

The ask and follow up stages are where you can begin to ask about certain opportunities you are interested in and following up on your conversations is important in order to keep your name fresh in their mind.

The actual structure of the email is a pretty straight forward, below is an example of what a professional email or LinkedIn message for networking can look like.

Hi Jill!

Thank you so much for accepting my invitation on LinkedIn!

Would love to know if we could chat some time about your experience at Revolution Public Relations and any advice you might have for me as a soon to be graduate in the real world. I’m graduating with a Bachelor of Arts in Public Relations and have been researching the various PR firms to apply to.

I currently intern at SiriusXM in their PR department and am looking at various places to apply for full time positions. Let me know if you would like to speak or grab coffee sometime to discuss.

Sincerely,

Victoria Saavedra

How To's

Tips on How to Make Your Portfolio Stand Out in the Entertainment/Media Industry

It is always nerve wrecking to go in for a second interview at a company you really want to work at. Most undergrads know it is important to have a top shape resume, references and cover letters but what seems to be missing? A star portfolio! It is very time consuming to make a portfolio worthy of bringing to an interview but it is what could set you apart from other candidates. Many students seem to forget that although the internet has indeed taken over many aspects of the job search, bringing something physical and malleable to an interview should be expected.

As an Elite Daily writer states, she didn’t feel as though her resume full reflected the full scope of what she was capable of. That is something I can relate to with my vast amount of experience. It is necessary to show proof and have visuals to back up the claims in a resume.

As my professor once said to my class, portfolio’s can separate you positively from other contenders who have the same basic qualifications. Having visuals at an in person interview can truly be the determining factor between getting the job or not. The ideal portfolio will contain works that prove your strong background in whichever field in entertainment you wish to pursue a career in.

Below are the must have items for a successful portfolio:

  1. Most Updated Resume: Make sure to always carry your most recent resume in your portfolio since they might refer to your resume throughout the interview
  2. Cover Letter: If you are interviewing for a specific job, always bring with you a cover letter that is suited for the job you are interviewing for. They might not read it but will be impressed you have it with you!
  3. Writing Samples: Samples of your writing is where you can most shine in an interview. Your portfolio should have contain your strongest work such as press release samples, script samples, social media posts and more. By having the samples, you can have something physical to refer to in your interview.
  4. Analytics: If you are interested in jobs more on the analytical side such as social media, make sure to have a section with analytics related to blogs or social media pages you have worked on throughout your college career in internships or personal pages. Strong analytics can mean a lot for someone who is interviewing in a more business oriented sector of entertainment where numbers mean a lot.
  5. Recommendation Letters: Many times students think recommendation letters were a thing of the past, just used to get into colleges but they are important to get jobs as well. Recommendation letters written by former or current internship or work supervisors and professors contain information as to why they believe you would be qualified for any job in your field. They are vouching for you and that is a strong feat!
How To's

How to Optimize Your Resume for Entertainment/Media Companies

Courtesy of Fast Web

According to Mashable, “a whopping 72% of resumes are never seen by human eyes”. That is a huge problem to job and internship seekers because that makes their resume more than likely to be ignored by the tracking systems companies use.

Below are some ways to help optimize your resume for entertainment and media companies in order to get your resume seen by a human!

    1. Incorporate Words from the Job Description: This is a tactic that I have used multiple times. Make sure to use buzzwords in your resume that you see being repeated multiple times on a job listing. For example, if the job or internship you’re applying for has specific words/adjectives like: monitor, track, maintain, assist you should include these words in your resume in order for the tracking system to pass your resume along to an actual person.
    2. Friendly Fonts: Make sure your resume has fonts that are easy to read. Many application sites take your resume and use it to directly apply for the job by using the words on the resume; Making sure you use readable fonts such as Arial, Georgia, Calibri is important to have your resume be seen.
    3. No Useless Information: There is only one page for an acceptable resume and you can’t go over one page in order to fill the page with things not relevant to your field. For example, for an entertainment job it is important to include information that can easily translate into what a job in entertainment entails. School clubs can be incorporated to make your resume well rounded but a list of courses that have nothing to do with your field is irrelevant and a waste of space.
    4. Include Volunteer Work: When I lead a group of red carpet escorts I encouraged them to include their time and experience as red carpet escorts into their resume if they wish to work in entertainment. This type of work would be considered “volunteer” and looks great on a resume for a entertainment job because it shows the person has been exposed to the field in more than one way. Make sure to include the name of companies you have done volunteer work for!
    5. Vamp Up the Skills Section: Jobs and internships are looking for the perfect candidate that has all the right skills and more. For example, jobs and internships in entertainment many times want someone who knows how to use media software such as Cision and Critical Mention. Obviously, if you do not know how to use these sites do not put them in your resume but if and when you do know make sure to add them to your resume. A job or internship in production might require more technical and visual skills.
How To's

Trevor Davis, WPUNJ ’17

Screen Shot 2017-04-25 at 9.49.15 AM

Courtesy of The Orchard

Trevor Davis is a senior at William Paterson University majoring in Popular Music and minoring in Music Management and Legal Studies. He is a current Performance Rights/Copyright Services intern at The Orchard, an independent distribution company owned by Sony Music Entertainment. Davis gives readers advice on how to stay involved, his current internship and future plans in the entertainment industry.

Where are you currently interning and how long have you been there?

I am currently interning at The Orchard, one of two music distribution companies under Sony Music. I began my current internship for the company in mid January working in the Performance Rights/Copyright Services Department, however I was previously an intern last summer for the same company in the Video Services Department.

What is your major and minor? Do they have anything to do with what you’re doing at your internship?

My major is Popular Music and my minors are Legal Studies and Music Management. They correspond well with my internship because the course structure is based around the music industry, how it works, and how to navigate it whatever your approach, be it Songwriting or Entertainment Law. I steered towards the business aspect of the industry and am interested in things like revenue flow, royalty management, and copyright which led me to The Orchard.

What is a day in the life of an intern at The Orchard? Do your tasks vary or stay the same on a day to day basis?

There are about 4-5 tasks that I have been assigned, but most of them are ongoing projects involving global collection societies and the royalties they pay to our artists. My assignments are generally to find revenue discrepancies, update our database, or analyze data about our artists music and where it is being streamed, bought, stolen, or otherwise heard. These issues are being tackled by the entire team, which means that I work on different aspects of the process. I will generally work on a project for 1-3 days before beginning a project with another country’s collection society. The Orchard has a welcoming but professional atmosphere where employees are friends and are constantly collaborating. It is business casual and high energy environment where creativity is key and where people care about the music. Many are players and actors and writers and brilliant minds that share a common passion for the industry and the music that it revolves around, which shows in the faces of everyone there and in the success the company has worked so hard for.   

How exactly did you pursue this internship? What was the process like from applying to then getting the internship?

My cousin is a software developer and website function designer for The Orchard so I reached out to him last spring about the possibility of interning. He said he would put in a good word if I applied online so I did, got a phone interview with the head of Video Services , then an in person interview, and they brought me on for the summer. I kept in contact with them the following semester and decided I wanted to do another, but in a different branch of the company. I decided on Copyright Services and the process was identical.
What are your end goals when it comes to your career? Do you believe your internship has helped you get closer to those goals?

I have no specific end goal as of this moment. I know I want to work in the industry and help to lift artists to greater heights. I have been working in the technical side and I enjoy it, but I am thinking about a switch to a Talent Agency program and pursuing that. I was always very intent on learning the specifics of cutting a deal, whether it is with an artist getting signed, an actor getting placed, or any other type of deal. Another part of me wants my own business in the future. I am not entirely set or specific on a career path yet, and although it is daunting to be facing real life, I am confident I will find where I need to go. This internship has shown me a perspective that I never had and gave me the opportunity to work with great people on interesting and meaningful projects. It gave me confidence and experience in the industry and although I would like to work there post graduation, I know they helped give me skills I can take anywhere.

If you could have any job you wanted after you graduate, what would it be and why?

I would love to work at The Orchard with any of the artist services teams, they all seem fun, smart, and like they enjoy the company. I like working with the cogs in the wheel that make the industry go, and being there would be a very beneficial and interesting way to begin my career.

What advice would you give to a student that wants to pursue a career in entertainment copyright law? Is there a specific path they should take?

Do internships. Go out and do things in the industry because when you do, you find the things you like, and you also find the things you don’t, which is just as important. Finding out that what you thought was cool is actually uninteresting, is a huge favor, and getting a taste of things you like makes you curious and inspired, gives you experience, and provides a new network to connect with. And always stay passionate, if you lose that, you lose everything.